2010, B to B, Buyer Need and Conference

The B2B marketing ironies of our time

Biznology

MARCH 23, 2018

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. Ironic, isn’t it? What a thrill!

B2B Marketing

B2B Marketing Work Management Marketing Management Opt-out

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management

Enterprise Management Paper Work Management Marketing Budget

B2B Marketing Zone

The B2B marketing ironies of our time

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Webinars

Stay Connected