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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Every prosumer product (e.g. About 20% were solo founders. Art by Natalie Harney.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

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Behind the scenes of a market intelligence platform

Contify

We implemented our first text analytics algorithm back in 2010. Here are a few: Some of the websites are integration-friendly and have RSS feeds and APIs available. No thanks to the companies fighting the browser war for monopoly, and not agreeing to standards. t has been seven years. May be, but I’m not 100% sure.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.