Onalytica B2B

JANUARY 8, 2019

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I love what I do and working with other B2B marketing pros.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. Who are we trying to reach.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

chiefmartech

AUGUST 1, 2016

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. who should also be involved.

Stats 40

Stats Planning Marketing Management Case Studies 40

Hubspot

DECEMBER 7, 2012

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. In fact, Gartner predicts that CMOs will outspend CIOs by 2017. But drinking a gallon all at once?

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

ClickZ

FEBRUARY 24, 2020

30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. Marketing automation systems. CRM systems.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103