2010 Adwords Lock-In SMS 
Biznology
FEBRUARY 18, 2013
Only 21% state they have been successful in mobile – a decrease from 2010. They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales.
Customer Experience Matrix
JANUARY 31, 2014
The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems.
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