16 case studies prove ROI of mobile marketing
Biznology
FEBRUARY 18, 2013
They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales. The SMS campaign offering mobile coupons. 42% report an ability to prove ROI.
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