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16 case studies prove ROI of mobile marketing

Biznology

They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales. The SMS campaign offering mobile coupons. 42% report an ability to prove ROI.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. Last week’s post looked at newer marketing automation systems that focused on small businesses. Pricing for the marketing automation system starts at $99 per month for up to 250 active contacts.