Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. We talked about it in 2013.

Burn Rate 85

Burn Rate Opt-out Opt-in Ad Frequency 85

Content Standard

MAY 22, 2016

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

So, along with these new sentiments toward purchasing things, people are turning away from television at a rate faster than its growth in the 1950s, instead choosing ad-free services like Netflix and Hulu. That dip was in addition to six fewer minutes between 2012 and 2013. Content marketers just followed their lead.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Lenny's Newsletter

AUGUST 8, 2023

The founder of CRED, Kunal Shah , has a great framework for evaluating potential new solutions, called Delta-4: What would a customer rate the existing solution on a scale of 1 to 10? What would they rate your solution? We eventually launched Canva in August 2013, about a year later.”

Startups 52

Startups Work Management CPO Enterprise Management 52