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ANNUITAS
JANUARY 10, 2011
As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania.
ANNUITAS
DECEMBER 21, 2010
Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. A good place to start is collaborate on a common set of lead definitions and working towards the development of a lead management process. Working with sales is paramount to achieving that goal.
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