Remove websites

Chris Koch

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I don’t want to lose you!

Chris Koch

I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. What that means in English is if you subscribed to my blog before November, 2009 you will have to subscribe again at my new site: ([link]. You will continue to be stuck with me until you choose to leave.

RSS 100
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How Manchester United Revolutionized Sports Marketing

Chris Koch

The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012.

Planning 100
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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website. Look, I don’t mean that as an insult. Should the Industry Try to Capitalize on It?

Wikipedia 100
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Where is your mobile marketing center of gravity?

Chris Koch

We can’t simply create an application that links to static website content, for example. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). But first, we need to establish the reason for going mobile. Mobile doesn’t magically make static content exciting.

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Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3% Marketing factors.