2009 Webcast Webinar Youtube 
Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Here are my recommendations: Reuse your webinars. If you have run a live webinar, post the archived version on your website behind a form.
Online Marketing Institute
JUNE 30, 2009
Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?
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Online Marketing Institute
DECEMBER 23, 2010
Terry Whalen , March 17th, 2010 at 4:42 pm ET : Premium member since 07/2009 Hi Andy, Thanks for the article – your points on measuring B2B lead quality seem very valid and straightforward. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits !
Online Marketing Institute
DECEMBER 23, 2010
In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword.
Hubspot
JULY 27, 2010
This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts.
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