article thumbnail

What are the Best Career Paths for Marketers with the CMO Position Under Threat?

Martech Advisor

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. To acquire customers, they must adopt the latest trends, brainstorm for innovative ideas, and create immersive and emotional experiences — all this without impacting the bottom line. Creativity Meets Growth.

CMO 46
article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

What Works ( Vendor Government PR Trends Spending Release ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. June 30, 2010. July 8, 2010.