Biznology

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Influencers: the key to content marketing

Biznology

In one of my first jobs at IBM, I was the editor of a team of SMEs who wrote for a very narrow audience–the independent software vendors (ISVs) who built products for our hardware platforms. Steve has been blogging and tweeting about his brand successfully since 2009. Fortunately, I had one ready answer in my work at IBM.

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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Select software that was built specifically for the complexity of business markets. Select software that provides consumer-like e-commerce functionality.

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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. Before that, Nicolas got his MBA and worked in the software industry doing technical marketing, mostly in the open source/Linux space.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries.

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How Technology Is Shaping the Future of Employee Communications

Biznology

For example, as encapsulated in the Journal of Advertising’s 2021 themed issue on AI, in the world of marketing, AI refers to the “broad idea that computers, through the use of software and algorithms, can think and perform tasks like humans.” Chow-White and his co-authors define blockchain as “an emerging technology that.