2009, Microsite, Salesforce.com and Segmentation

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2009

Microsite

Salesforce.com

Segmentation

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges. Trigger dialogs have most of the same capabilities except for the advanced segmentation.

Paid Search Agency

Paid Search Agency Work Management Marketing Management Resource Management

B2B Marketing Zone

HubSpot Expands Its Services But Stays Focused on Small Business

Aprimo Marketing Studio Supports Sophisticated Business Marketers

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