Aprimo Marketing Studio Supports Sophisticated Business Marketers
Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Users can build HTML emails, Web pages and multi-page microsites. Web forms and surveys are also content blocks, so the same rule-based selections can manage branching surveys and progressive profiling (i.e.,
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