| |  2009 + Microsite + Pricing + Salesforce.com | 6 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS SEPTEMBER 21, 2009 Genoo Puts Microsite Marketing Automation on the Map Genoo has lead scoring, email marketing, salesforce.com integration, lead profiles, landing pages segmentation tools and auto responders, like many other marketing automation SAAS providers, but let's get to the uber cool stuff. There are a couple of things that set Genoo apart: Microsites: Being able to manage your online marketing content in real time is critical for B2B marketers. Genoo gives you the microsite and content management tools to make this happen. But your microsite is no longer just a marketing silo. Yes, for business users. VP of Marketing. | CUSTOMER EXPERIENCE MATRIX NOVEMBER 18, 2009 My List of Demand Generation Vendors, and Who They Sell To The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large. Pricing tends to be higher and more complicated, allowing buyers to pay for specific components as needed. Here it is. | | | | | |
| WEBBIQUITY FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. | CUSTOMER EXPERIENCE MATRIX DECEMBER 2, 2010 HubSpot Expands Its Services But Stays Focused on Small Business The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). One aspect of service is consulting support. | CUSTOMER EXPERIENCE MATRIX JANUARY 31, 2010 Aprimo Marketing Studio Supports Sophisticated Business Marketers Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Users can build HTML emails, Web pages and multi-page microsites. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. You know who you are. Good stuff. | WEBMARKETCENTRAL SEPTEMBER 21, 2009 Genoo Aims to Shake Up Marketing Automation Space Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. | | | | | | | |
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