Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. and Dyke Hensen of PivotLink.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Leads 48

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JULY 7, 2010

Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). Probably every marketer has one of these as their primary KPI – earn more revenue, generate more page views, or provide more sales leads.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Sales Leads Insights Twitter B2B_Sales_Leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100