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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Gated content must also be compelling, quite often it solves a pressing problem. Newsletters. Subscription-based information, newsletters. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Become a client. Blog posts.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Marketo's Modern B2B Marketing.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Content could be a newsletter article, a press release - anything that contains factual info about your product or your satisfied customers. Use content in your newsletters, blog posts and articles on your website. via Beth Harte).

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Manager, Inbound Marketing, Marketo. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. See also her recent blog post Five B2B Marketing Surprises From 2009. Maria Pergolino , Sr.