2009, Magazine, Media Plans and ROI

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%).

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper. All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. With social media, the audience is in multiple modes – participating in many threads. You’re in hunting mode, looking for tracks and setting lures.

Social Media

Social Media Work Management Marketing Management Media

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. What formerly was the sole bastion of the media, is now also a company bailiwick.

Paid Content

Paid Content Content Marketing Paid Search Agency Planning

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Knowing what is possible and what works in certain situations goes a long way.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

[link] /cc [link] Social Media Filter RT @just_kate Is Your Social Strategy Proactive or Reactive? link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? link] /cc [link] Lori Taylor Found out if your social strategy is proactive or reactive. Are you doing everything right? All rights reserved.

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Webinar Metrics

Webinar Metrics Paid Search Agency Social Media Ad Exchange

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

Social Media

Social Media Media PR Webinar Metrics

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

[link] Francisco Rosales Why Influence Mining is the Next Gold Rush [by @jaybaer] [link] [link] Nik Hewitt Reading: "Why Influence Mining is the Next Gold Rush" – [link] by @jaybaer c/o @socialmouths [link] Steve Haase I'm most drawn to the idea of targeting marketing messages and advertising down to the individual.

Paid Content

Paid Content CRM Paid Search Agency Social Media

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

PR

PR Social Media Paid Content Media

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

Paid Search Agency

Paid Search Agency Content Social Media PR

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

[link] Kelly Workman-Flood Jay Baer Blog: Are You Taking Social Media Shortcuts? link] Full [link] [link] Kelly Workman-Flood Jay Baer Blog: Are You Taking Social Media Shortcuts? link] Full [link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] Beth_Carroll Are You Taking Social Media Shortcuts?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

JUNE 8, 2010

Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# Immediately, a message popped up on my iPhone saying “since you’re so close, why not visit Tinderbox Kitchen ? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media

Social Media Paid Content Media Paid Search Agency

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

link] [link] Inspired Magazine Is Starbucks the Most Dangerous Competitor to Facebook? Bobby Hewitt An extension / digital upgrade to offering free newspapers and magazines, stay around longer and you’ll get a second or third cup. [link] Full [link] [link] SocialMedio Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content

Paid Content Facebook Paid Search Agency Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Louis. &# Could Randy have said (as has EVERY other flight attendant I’ve ever witnessed) “Information about beverages and snacks is located in the US Airways magazine on the seat pocket in front of you&# (the good ones tell you the page number) – of course he could. But he didn’t. All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. They are the ones that have been doing the same stuff for 30 years and don’t see any ROI with social media. At least in my neck of the woods.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

The Role of B2B Marketing is Shifting from Lead Generation to.

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Why Content Marketing Matters To Me And Should To You

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

It's Time for Real-Time

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Influence Mining is the Next Gold Rush | social crm | Social.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

The Truth About the iPad | Blogging and Content Creation | Social.

Top 56 B2B Marketing Posts October 2010

Convince and Convert Blog: Social Media Strategy and Social Media.

Are You Ready for the Opportunity Economy | social media case.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

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