Click: 0

Search: 0

This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Personalization
Email Campaigns
Lead Generation
SEO
Sales Cycle
Account Based Marketing

B2B Marketing Zone

Expert insights. Personalized for you.

brought to you by

Aggregage

brought to you by Aggregage

Search:

See the top articles from:

DAY

WEEK

MONTH

YEAR

MORE monthly editions

MORE yearly editions

Select your country:
Sign up | Log in

Search:

Select your country:

Topics
Resources
Learn More
What's This?

Sign up | Log in
Topics
Resources
Learn More
What's This?
See all the top articles from
- DAY
- WEEK
- MONTH
- YEAR
  - This Year
  - Last Year
  - 2022
  - 2021
  - 2020
  - 2019

2009

List Brokers

Response Rate Related Topics

Ad brokers Deliverability Cross-Selling Privacy Advertising Mediums Vendors Analysis Ad Agencies Lead Generation Segmentation More Related Topics >

B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

Yearly B2B Data Decay Rates. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% They are: 29.6% Like this post?

List Brokers

List Brokers Ad brokers B2B Work Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About

Learn More
Participate in B2B Marketing
Support
How COVID-19 is Affecting B2B Marketing
Stay At Home Reading List
Add a Source
Add a Resource
Advertise

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success
See All

Awards

2017 B2B Marketing Zone MVP awards
2018 B2B Marketing Zone MVP Awards
2019 B2B Marketing Zone MVP Awards
2020 B2B Marketing Zone MVP Awards
2021 B2B Marketing Zone MVP Awards
2022 B2B Marketing Zone MVP Awards

About

Learn More
Participate in B2B Marketing
Support
How COVID-19 is Affecting B2B Marketing
Stay At Home Reading List
Add a Source
Add a Resource
Advertise

Editions

Mon. Apr 29
Sun. Apr 28
Sat. Apr 27
Fri. Apr 26
Apr 20 - Apr 26

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success
See All

Awards

2017 B2B Marketing Zone MVP awards
2018 B2B Marketing Zone MVP Awards
2019 B2B Marketing Zone MVP Awards
2020 B2B Marketing Zone MVP Awards
2021 B2B Marketing Zone MVP Awards
2022 B2B Marketing Zone MVP Awards

Editions

Mon. Apr 29
Sun. Apr 28
Sat. Apr 27
Fri. Apr 26
Apr 20 - Apr 26

Topics

Software
Trends
Social Media
Demand Generation
Marketing Automation
Content Marketing
Branding
More Topics

Input your email to sign up, or if you already have an account, log in here!

Remember me I forgot my password

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Enter your email address to reset your password.
A temporary password will be e‑mailed to you.

Nevermind, I remember my password

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

BE IN THE KNOW ON

B2B Marketing Zone

Expert insights. Personalized for you.

We organize all of the trending information in your field so you don't have to.
Join 88,000+ users and stay up to date on the latest articles your peers are reading.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Newsletter
About You
Verify
Social
Interests
Company

Get the good stuff

Subscribe to the following B2B Marketing Zone newsletters:

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

You must accept the Privacy Policy and Terms & Conditions to proceed.

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

Contact Information:
Aggregage
info@aggregage.com
525 South Douglas St., Suite 260, El Segundo, CA 90245

You know about us, now we want to get to know you!

Check your mail

We've sent an email to . Please verify that you have received the email.

We have resent the email to

Let's personalize your content

Use social media to find articles

We can use your profile and the content you share to understand your interests and provide content that is just for you.

Turn this off at any time. Your social media activity always remains private.

Connection successful! Connect to LinkedIn

Connection successful! Connect to Twitter

Let's get even more personalized

Choose topics that interest you.

So, what do you do?

Are you sure you want to cancel your subscriptions?

Changing Country?

Accept Terms & Conditions

It looks like you are changing your country/region of residence. In order to receive our emails, you must expressly agree. You can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails.

You appear to have previously removed your acceptance of the Terms & Conditions.

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

We noticed that you changed your country/region of residence; congratulations! In order to make this change, you must accept the Aggregage Terms and Conditions and Privacy Policy. Once you've accepted, then you will be able to choose which emails to receive from each site.

You appear to have previously removed your acceptance of the Terms & Conditions.

You must choose one option

Agree to Terms and Conditions and Privacy Policy

Cancel country change

Cancel all of my subscriptions

Please choose which emails to receive from each site.

Update All Sites
Update Each Site

Please verify your previous choices for all sites

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

Sites have been updated - click Submit All Changes below to save your changes.

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

Newsletter
About You
Social
Interests

Get the good stuff

Subscribe to the following B2B Marketing Zone newsletters:

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

You must accept the Privacy Policy and Terms & Conditions to proceed.

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

You know about us, now we want to get to know you!

We've sent an email to . Please verify that you have received the email.

We have resent the email to

Let's personalize your content

Use social media to find articles

We can use your profile and the content you share to understand your interests and provide content that is just for you.

Turn this off at any time. Your social media activity always remains private.

Connected! Connect to LinkedIn

Connected! Connect to Twitter

Let's get even more personalized

Choose topics that interest you.

We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.

Subscribe to the following B2B Marketing Zone newsletters:

Daily

Weekly

Resources: Webinars, eBooks, White Papers

Personalize my articles

You must accept the Privacy Policy and Terms & Conditions to proceed.

Agree to Terms and Conditions and Privacy Policy

We request your consent to allow us to send you newsletters and resources (webinars, eBooks, white papers) to the email address you have provided.

This is not me

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.