B2B data decay and list rental – buyer beware!
Biznology
FEBRUARY 13, 2015
Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Yearly B2B Data Decay Rates. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. They are: 29.6%
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