Digital B2B Marketing

FEBRUARY 4, 2012

They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left? Online advertising space is packaged as part of a lead generation program for a small premium cost. Very little of their business is based on advertising, whether digital or traditional.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

OCTOBER 27, 2014

Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Create content geared toward lead progression, not lead capture. The biggest reason?

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. They need to have a website with great content that is a lead capture and follow-up machine. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. They need to have a website with great content that is a lead capture and follow-up machine. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100