Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Smashmouth Marketing

JANUARY 28, 2010

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Without constant attention to this challenge, marketers will continue to struggle. Let's go back to basics and get paid for performance.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Customer Experience Matrix

DECEMBER 29, 2009

The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity. A “company dashboard” report lets both sales people and marketers see all visitors from a particular company, again based on IP address.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

APRIL 13, 2016

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.

Paid Content 40

Paid Content Marketing & Strategy Content Classified Ads 40

Content Standard

APRIL 13, 2016

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.

Paid Content 40

Paid Content Marketing & Strategy Content Classified Ads 40