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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.

article thumbnail

Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.