Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. In brief, the study showed that on average B2B data decays at a rate of just over 5% per month, or 70.3% They are: 29.6% of individuals changed companies (new job).

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

The Customer

AUGUST 30, 2019

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). According to a 2015 study conducted by the Data and Marketing Association, email’s return-on-investment is 38 to 1. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Online Marketing Institute

JULY 31, 2009

The tool captures a lot of information that is useful for scoring along all of these dimensions, and Program Builder is a great tool for actually implementing the scoring algorithm you develop. Bottomline: I'd be interested to see quantitative research on this, but the anecdotal information, in my mind, suggests the correlation is strong.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40