Webbiquity

MAY 18, 2010

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. Is Yahoo Analytics Better than Google’s?

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Contify

JUNE 11, 2020

PS: All our case studies are now open access and are accessible without registration. We received feedback that case studies have valuable information but is often inconvenient to share it with colleagues because of a form to be filled out to read the contents. Read more ?.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. These sites are “information providers.” Nerdwallet is one of the best examples of an information provider who took over the organic search space in the credit card industry.

Startups 69

Startups Google Press Domain 69

Buzz Marketing for Technology

JUNE 27, 2008

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. And the best part is that Outgrow is offering a 7-day free trial that doesn’t require credit information! Your interactive content is ready to go!

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Content Standard

NOVEMBER 2, 2018

In 2009, we began to see major changes in the complexity of the algorithms. The calculations now included thousands of different factors before selecting what content comes up in feeds, taking into consideration information like the average time spent reading an article and specific trigger words indicating important events.

Social Media 110

Social Media Media Word of Mouth Content 110

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Through all this content, I found a study by ON24 and NetLine Corporation pretty relevant. that seems to answer our questions. Similar findings.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Most marketers think that inaccuracy is the biggest risk with AI as it is based on the data submitted and can provide false information.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Square 2 Marketing

AUGUST 8, 2019

In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. Your prospects are only reaching out to you for that last bit of information they can’t get on their own, like cost, delivery and terms. You can ignore this reality or embrace it.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

markempa

OCTOBER 27, 2014

When people ask for information, they expect a rapid and personal response. Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Shorten your follow-up time and do it personally.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. So that’s the background…now on to the conclusions from our new study.

Resources 120

Resources B to B Work Management Marketing Management 120

NuSpark Consulting

MARCH 17, 2012

Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

B2B Marketing Traction

JULY 2, 2014

So, scan my blog post to capture the key elements of the perfect blog post, and then definitely take a look at Kevan Lee’s article on Buffer to get many more research study details that support these recommendations. Studies have shown that it is easier for readers to begin reading when the lines of text are shortened.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Here's a bunch. Statistics include: • 16.5% 51% win rates 55.6%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Onalytica B2B

AUGUST 23, 2017

In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues. A Forrester research study shows that “6.2% .” Owain Williams , Influencer Marketing Blogger. Influencers can make your voice louder in the noise.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClearVoice

APRIL 20, 2021

You MUST not only set up your listing, but make sure you’ve got as much information there as possible and keep it updated constantly. Posts can be used to inform or drive traffic, or both. Case studies. Create any informative, sharable content that links back to your targeted area pages. Add photos. Get reviews.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

The Customer

MAY 11, 2021

CMO Tenure Study. Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Happy skimming! Median tenure fell to 25.5 months , the lowest on record.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. This strategy works because your brand becomes a source of valuable information. There is now no question that marketers should believe in the power of email.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Adobe Experience Cloud Blog

JUNE 29, 2017

Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. The two studied the cluttered yet embryonic photo-sharing app marketplace and realized there was an opportunity to develop a filter-based app that also boasted a social network. Use Your Best Customers as Your Research Lab.

Startups 134

Startups API Budget Programs Lead Ranking 134

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Studies 100

Marketing Craftmanship

JUNE 6, 2011

Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? The larger question raised by the study is whether traditional journalism can survive the internet age.

Business 100

Business Case Studies Curation Validation 100

BuzzSumo

SEPTEMBER 20, 2019

The future of content sharing is quality content and it is essential that you build your authority and reputation as a trusted and informative site. If I want to get to know you, I will disclose information about myself in an attempt to get you to disclose information about yourself. Steve Rayson.

Social Media 95

Social Media Social Marketing Conversion Media 95

nDash

NOVEMBER 13, 2018

People are constantly distracted by information overload on their phones, leaving little room for deep focus. The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others. A full second slower than a goldfish.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Ensighten studies have found it reduces page load time by 40% and tag deployment time by 75%. In particular, Ensighten wants to ensure data from the tags is available for the client’s own use.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Infact, a recently published 2019 report by Google said that 85% of buyers will check for product/ service information online, even if they make a store purchase. According to a 2019 study done by Pew Research, 81% of Americans now own a smartphone.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers 3.6 zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Stats 100

Stats Tagging Studies Relevance 100

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

WebMarketCentral

DECEMBER 31, 2009

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

B2B Marketing Traction

MARCH 13, 2012

Customer case studies – how do customers use your products and services? I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. We have been blogging for our own and our clients’ marketing results since 2009. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100