Smashmouth Marketing

MARCH 19, 2009

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. This being attributed to the focus on pipeline deals versus the top of the funnel.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity. This may explain why the Goliath companies are spending more on outbound lead generation. This being attributed to the focus on pipeline deals versus the top of the funnel.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout? Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100