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Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Adobe Experience Cloud Blog

Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. On July 26, 2009, I celebrated a half-century on the planet. Align the yin to Web 2.0’s Alignment of data, forecasts & metrics leads to more predictable results. Enterprise Transformation. Enterprise health.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.” It’s only fitting to see smartphone apps mature the same way desktop apps have in the past 5 years, by going Web. Pissing off Google.)

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Is Social Media Too Big For Its Britches?

Convince & Convert

We're finally reaching a point discussed in Nicholas Negroponte's book Being Digital (written 15 years ago btw), where he forecasted that we'd one day identify a customer walking by our store and deliver a personalized message to them on their phone. link] #socialmedia [link] Danny Brown It's like the old Web 2.0