Customer Experience Matrix

SEPTEMBER 1, 2009

Loading data from existing Web forms requires mapping the original form fields into the Net-Results databases. Net-Results makes this as simple as possible by reading field names on the existing form and suggesting Net-Results fields that are likely to match. This requires users to add a bit of Javascript to company Web pages.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Convince & Convert

JUNE 11, 2010

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Your first assignment is to help us settle on a title.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Hubspot

MAY 23, 2014

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. But what about when a campaign isn’t executed well? It used actionable language.

Twitter 28

Twitter Rules Branding Brand Identity 28

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

Social Media 127

Social Media Media Paid Content Conference 127