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| | DIGITAL BODY LANGUAGE
APRIL 30, 2009 The SaaS Experience; Application, Knowledge, Best Practices
There are three main areas of the overall experience a user has with software: The Software Application: the product itself, and the aspects of the technology and user interface that guide a user to better understand and use it Help and Documentation: the explicit knowledge that surrounds the application and provides instructions on its use. Why bring this up? look forward to your comments.
| | JUNTA 42
DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010
believe that the next "big thing" will be a greater sense of personalization and location-based offerings. 2009 was about learning social media. Brand marketers will try to reach their consumers in this new interactive dimension Brian Halligan I think 2010 is the year brand marketers figure out that interrupting their way into people's lives through advertisements just does not work anymore as we consumers are sick-and-tired of being marketed to and are getting better-and-better at blocking the interruptions out (i.e. No kidding!
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| | LOOPFUSE
JULY 29, 2010 Who is following your digital footprints?
For example, based on the time of day that the driver passes through certain tolls, educated guesses can be made about the location of his/her work. For example, the toll plaza could flash traffic warnings to you when you pass through based on your historical driving route. City planners could use the data to justify the installation of so-called “ Lexus Lanes based on segmentation of the income level of drivers on a particular highway. The company affiliation is based on who actually owns the IP address assigned to the visitor’s machine. and IP-address.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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