The SaaS Experience; Application, Knowledge, Best Practices
Digital Body Language
APRIL 30, 2009
Whether in a help center, support portal, or knowledge-base, this documentation is generally application specific and task focused. Community and Practice Information: the implicit knowledge of how an application can best be used to achieve a business goal.
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
I believe that the next "big thing" will be a greater sense of personalization and location-based offerings. 2009 was about learning social media. This move will be based on the need to deliver the right content to the right prospects at the right time in the right format and language. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. So the question is: How will people be exchanging content in 2010?