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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Mari Smith , entrepreneur.

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Making a Case for the Edgy Brand Voice

Content Standard

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. The company’s use of bold, no-nonsense brand storytelling resonates with audiences—and has been the inspiration of numerous direct-to-consumer subscription services.

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Video for Financial Services: Banking and Beyond

Vidyard

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. How do people assess whether someone is acting in their best interests?

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Video for Financial Services: Banking and Beyond

Vidyard

Vanguard reported the components of trust break down into 17% functional, 53% emotional, and 30% ethical. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. How do people assess whether someone is acting in their best interests?

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Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide

Hubspot

Despite their lack of technology (or perhaps, because of it), our hunter/gatherer ancestors probably spent fewer hours working than we do today, and spent more time on things like music, art, storytelling, and getting busy in the bedroom … or cave, or whatever. For them, it probably all just fell under the umbrella of “life.".

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How Technology Is Shaping the Future of Employee Communications

Biznology

While it may take a while for AI to replace the nuanced work of storytelling away from the communicator, it most certainly will play a more immediate role in giving communicators a bit of a head start in redefining how they prepare earnings releases. AI already is running in full gear with functions such as HR and recruiting.

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Life After Newsrooms: Yes, You Can Build a Successful, Full-Time Freelance Writing Business

ClearVoice

Tom Mangan , who lives with his wife in Winston-Salem, NC , left the newspaper industry in summer 2009 after a decade at the San Jose Mercury News. Develop the expected “standard” digital writing skills like SEO knowledge , storytelling skills and content engagement understanding. Transitioning can be easier than you think.