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Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To. Time to upgrade that aging SAN?

ROI 40
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4 Steps to Help You Build a Resilient Marketing Strategy

Salesforce Marketing Cloud

How website personalization helps in a changing economy. When marketing budgets are downsized, your website can do the heavy lifting with customers if you deliver what they need. Evaluate the efficiency of your current systems — and cut what doesn’t work. Success starts here. Sign up now.

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Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40
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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

By selecting investments across the IT hierarchy of needs, spending can be optimized such that IT costs can be reduced on infrastructure investments, business operating efficiency can be improved and business strategic advantage can be maintained. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40
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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales.

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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete. Dive Deeper: 3 Ways to Personalize the Customer Journey Experience. Easy Social Sharing.

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Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

Organizations with a focus on measurement are more able to meet changing customer challenges, grow sales enablement programs, and as a result drive better sales efficiency and effectiveness. April 2009 Sales Enablement: Measuring its Impact. SiriusDecisions Perspectives. Posted by Tom Pisello at 8:13 AM Email This BlogThis!