Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

You may BE a winner; Survey says… [link] MoJo DoJo » Social Media: Things to know before diving in [.] link] Social Media Fallacies – What To Know If You’re Thinking of Social Media « Furrier.org – Business & Technology Blog [.] January 27, 2009 Posted by John Furrier in Technology.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

AUGUST 10, 2010

Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. Of course not. All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

AUGUST 3, 2010

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. This is a nice, concise document that covers all the bases I can think of. Do You Plan For The Content Experience? Media Plan (5).

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. It wouldn't have happened before social media and web reviews I don't think. All rights reserved.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. [link] jaybaer I'm not advocating ditching your website in favor of Facebook, in fact I've written extensively about the dangers of that approach. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. [link] jaybaer I'm not advocating ditching your website in favor of Facebook, in fact I've written extensively about the dangers of that approach. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? If the content gets plenty of comments (good/bad), you need a response plan (the oft mentioned engagement). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127