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tools of the trade: webinars and online presentations

The Effective Marketer

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. Like Be the first to like this post.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

Check out a sample chapter from Michaels new book at [link]. Answer: Refers to the documents binding in white colored paper rather than a traditional hardcover binding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Congratulations to Kathy and Patricia who replied with the correct answer.

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