Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. What would you do? Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Incidentally, these internal links are also a SEO positive) 4. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 8, 2010

Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. It never captured the social media market. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. The simplicity is definitely a key differentiator. Cutting edge.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

MARCH 18, 2010

Whereas not everything maps neatly to a sale from a single tweet, Olivier Blanchard makes a good point differentiating between financial and nonfinancial impacts. Funny, I have just been composing a 2-part post on SM engagement on the Biz360 blog [link]. Measurement is also different, and also similar. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119