High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. WHY : Why are you sending out this email campaign?
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