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The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

Everest had better wifi than his home in Columbus, Ohio).

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Best of 2009: SEO Tips and Tactics, Part 2

Webbiquity

Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. In this long and detailed post, Peter Da Vanzo covers a tremendous amount of ground, from eye-tracking studies and understanding search demographics to recognizing commercial intent in searches and analytics.

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. The State of Content Marketing, Outbrain.

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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Earlier this year, Vevo launched Vevo Rewind which facilitates alignment of ads against music from specific decades — another way of targeting audiences by generation.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions.

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Programmatic Advertising Glossary & Brief History

Digilant

Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Advertisers now buy media across a vast range of different sites.