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What You Need to Know About Creating a 'Do Not Reply' Email

Hubspot

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. While you won't spill an entire gallon of salsa on your lap, do not reply email addresses can damage your reputation, impact email deliverability, and put your emails in the dreaded spam folder.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100
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Our Journeys to Email and What We Love About It, From the Women of Litmus

Litmus

As an Audience Manager back in 2009, email was another channel that fell under my to-dos, and I have been a firm believer ever since. I started my career in email as an Account Manager for an ESP nine years ago working with customers in all aspects—technical integrations, email strategy, nurture series development, and deliverability.

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8 Ways to Instantly Improve the Quality of Your Marketing Content

Hubspot

Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. I do this all the time when I write about email deliverability.

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B2B Marketing ROI

Online Marketing Institute

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

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30 Women Shaping B2B Tech Marketing

SnapApp

It’s not a specific deliverable that I’m proud of but an act of courage to make a career change. Her current title is VP of Product Marketing at Bizible , and she’s been in marketing since 2009. Jami is the Senior Manager of Content Strategy at HubSpot. What's something you've recently accomplished at work that you're proud of?