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PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. ITSMA on Twitter: @ITSMA_B2B. Dave says social media has a very important role, and it’s growing. Stay Tuned.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

JULY 11, 2013

B2B Marketers Benefit from Customer Reviews. B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. The best place for them to get this confirmation is from product or service reviews from satisfied customers. Via MarketingProfs. Via Fusion Marketing Partners.

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