How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
Tomorrow People
SEPTEMBER 13, 2012
Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Marketing mismanagement isn't the sole preserve of Twitter. If so, click send.
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