Remove customer industry

LeadSloth

article thumbnail

Guest Post: Best Practices in Marketing Automation

LeadSloth

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. In this post I want to focus on the trends in Marketing Automation for 2010.