customer 2009 Related Topics 
Everything Technology Marketing
DECEMBER 7, 2009
Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.
Everything Technology Marketing
OCTOBER 22, 2010
this year over 2009. The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%.
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