The Effective Marketer

MAY 9, 2011

Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e.

Planning 100

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The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. After being picked up by local media and sports commentators, fans raved about the new jersey. They asked fans to vote on a phrase to be printed on the shirt that would evoke how the fans feel about their beloved team.

Work Management 100

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The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License. United States License.

Work Management 100

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The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Name recognition increased 67% after two years of running the commercials. Today the name recognition is 90%. How do you create a successful brand mascot? United States License.

Planning 100

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

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The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized.

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The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. and measure it religiously.

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Inbound Marketing Training Planning Work Management 100