2009, Content, Relevance and Segmentation

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Customer Experience Matrix

2009

Content

Relevance

Segmentation

Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

JANUARY 15, 2010

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Automatically.”

Multivariate analysis

Multivariate analysis Enterprise Management Automation Work Management

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

SEPTEMBER 1, 2009

The key to Net-Results’ approach is to build everything around segments. Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services

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How to Leverage Behavioral Science Insights for Direct Mail Success

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Customer Experience Matrix

Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Net-Results Simplifies Demand Generation for Small Business

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