LeadSloth

MARCH 15, 2009

Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Email Analytics. Email design.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Zoominfo

APRIL 24, 2019

Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page’s value and relevance for a given keyword. Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query.

Tactics 189

Tactics Cost SEO Lead Scoring 189

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". According to Sweezey, June 24, 2009 was the day when ". What we do, how we do it, and who does it were transformed forever."

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Zoominfo

JUNE 30, 2019

The facility was intentionally equipped with top-tier agencies and a finely-tuned technology stack to create content, facilitate engagement, and conduct in-depth analysis. Short-form content such as short videos and slide presentations. Most B2B companies are familiar with the benefits of content marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

ClearVoice

JUNE 2, 2023

Bing, Yahoo, and DuckDuckGo are some runner-ups that all have strengths for your content. Since 2009, Yahoo’s search power has come from Bing which we will talk about next. This makes it a lot easier to optimize your content and keep it optimized. Don’t put all your eggs in one basket, as they say.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. By strategically utilizing these tools, building product marketers can effectively promote their products to a highly relevant audience. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

Curation 89

Curation Marketing Automation Services Content SMS 89

Valasys

AUGUST 21, 2019

PureB2B, which is a well-known company for providing lead generation services, launched a new content tool on the 20 th of August 2019, which will be enriched with comprehensive functionalities for intent-data layering. The team of content strategists at PureB2B is led by Denise Dubie, who is the Director of Content.

Intent 40

Intent B2B Marketing B2B Product 40

Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. Our archives have a lot of useful and popular content. This method was equivalent to seeing only old content on blogs in the long run.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. To find the best and most relevant content and bring it forward. Does this make sense to you?

Curation 100

Curation Digg Content Buzz 100

Martech

FEBRUARY 24, 2022

From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media. Since my first foray with Second Life’s 3D virtual world – YES, I was an SL power user in 2009! –

Planning 132

Planning Advertising Agencies Paid Search Agency Mobile Advertising 132

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! The question no longer arises.

Social Media 53

Social Media Emarketing Forrester Media 53

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc. Andrew Lolk.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. Contrary to popular belief, influencer marketing isn’t new.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClickZ

OCTOBER 9, 2020

These advancements allow for the automatic delivery of relevant, tailored customer experiences in a much simpler, faster, and more efficient way than was ever possible before. Simply put, AI could not function as a black box. The shift to augmented intelligence. AI is a safe zone for continued innovation.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Webbiquity

JANUARY 10, 2010

Advising b2b bloggers on the use of Twitter, Doug writes “Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. What’s a Retweet? by Social Media Today. 5 Twitter Tools to Help You Manage Unfollowers by WebProNews. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Read on for eight tips on how to ready your content for the holiday season. Think of ways you can package your content so that it becomes a gift or a special offer. Wrap up a gift.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Envy

AUGUST 8, 2018

In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. We started by leveraging our cybersecurity expertise to conduct research and audits, and to identify relevant audiences and product focus.

Inbound Marketing 90

Inbound Marketing Advertising Agencies Paid Search Agency Work Management 90

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Content Standard

FEBRUARY 16, 2018

For content marketing teams trying to keep up, SEO conversations can quickly turn into meandering affairs that range from high-level strategy to exceedingly specific technical implementation. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking. Questions over Keywords.

Keywords 68

Keywords SEO Conversion Marketing & Strategy 68

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. CEO Lucas made a compelling argument in the opening keynote that prospective customers want “quality, not volume” in the content and messaging they see from vendors. good content, and solid creative.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Adobe Experience Cloud Blog

MARCH 9, 2020

For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . When breaking down “trade” in the marketing world, a couple of different marketing tactics come to mind: content syndication and guest posting.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

nDash

SEPTEMBER 30, 2021

When comparing the relevance of Quora and Medium, some may feel the two are too different for such a comparison. Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. For example, Medium is for blog-style content, while Quora features questions with threaded answers.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

NuSpark Consulting

MAY 5, 2012

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. I am NuSpark Marketing’s chief SEO strategist, but I rely on the NuSpark content team to review my content recommendations and implement content within the SEO framework. All content needs to be original.

Lead Scoring 100

Lead Scoring Lead Ranking SEO Generation 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Oktopost

MARCH 21, 2019

In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. These days, everyone knows how useful hashtags are in finding relevant content. To find relevant hashtags, use the search function on Twitter to type in #topic.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

PureB2B

JANUARY 23, 2017

It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. BuzzFeed plays with phrases that go along with their email’s content.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Heinz Marketing

SEPTEMBER 10, 2020

Weave gamification/ interactivity into emails to boost response rates on UGC (user-generated content) campaign. Surveys, polls, and UGIC (user-generated interactive content). The solution is to gamify customer-facing content. Interactive email elements that drive engagement. Animated buttons and CTAs. Success Stories.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. We all know relevancy and personalization drive customer loyalty. You can then enroll them into relevant automation programs and devise tailored campaigns catering to customer sentiments to drive future purchases.?? .

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59