Walker Sands

FEBRUARY 23, 2023

Consider the following desired outcomes for your rebrand, and determine which ones are most important and relevant to your business and its success. Writing SMART Goals SMART goals are specific, measurable, attainable, relevant and time-bound. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Valasys

FEBRUARY 4, 2020

NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. The custom segments & contacts are in sync across all the channels. NetWise was founded in the year 2009. Businesses often have stale contact in their CRM or data repositories. About NetWise.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

The Effective Marketer

FEBRUARY 15, 2010

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Oktopost

JANUARY 13, 2020

Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. In 2016, Quora Ads was launched, providing businesses with various ways to target and connect with Quora users to deliver relevant ad content.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

LeadSloth

OCTOBER 26, 2010

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

Litmus

APRIL 1, 2021

During this decade, a lot of things took off: segmentation, personalization, email automation, compliance (like GDPR), accessibility, and much more. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. This set the stage for email marketing as we know it today.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Digilant

JANUARY 12, 2021

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. These ads were about reach, not relevance. . However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Demand Management Platforms (DMPs). The Birth of Real-Time Bidding.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Customer Experience Matrix

JANUARY 15, 2010

That is, tailoring large content streams for buyer segments and funnel stages is just too much work for both marketers (who can't afford to create the content and campaigns) and buyers (who don’t have time to read the results). The good folks at Autonomy apparently had similar thoughts. Automatically.” That pretty much says it all.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

ClickZ

NOVEMBER 25, 2019

Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. But they might also sell ads which are contextually relevant to the editorial content. Ads can then be placed on pages that have the relevant category. Maybe they’re advertising a holiday, a mortgage or even a school.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Content Marketing Institute

DECEMBER 12, 2017

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Content marketing will no longer be a game of volume and bloated numbers but will instead promote empathy, relevance, and exclusivity.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. Relevant and Fresh Content - Keeping your email exciting and on topic will increase the time prospects and customers spend with your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Unbounce

DECEMBER 13, 2018

Google introduced the first extension—sitelinks—way back in 2009. You can customize sitelinks at the ad group level too, making them even more relevant to specific searches. Google’s system tries to match the most appropriate extensions to the most relevant searches. An example of locations segment (via Google Ads).

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Anything Goes Marketing

JANUARY 21, 2009

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. That means that every part of the email should have relevant information that I'm interested in. Typically email recipients will block anything with the word "free".

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Of course, the extent to which this degree of orchestration, relevance and personalization can be implemented depends heavily on an organization’s audience management maturity, customer data management practices and overall technology stack.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Industrial Marketing Today

AUGUST 3, 2010

Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). Increase segmentation options. Track and optimize. . Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Customer Experience Matrix

SEPTEMBER 1, 2009

The key to Net-Results’ approach is to build everything around segments. Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20. damphoux : Tom from IDC: twitter seems more relevant to marketers, not sales. greenleads : "Sales 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Valasys

DECEMBER 18, 2019

The articles published on the platform are relevant & comprehensive & derived from original research. Founded in the year 2009, the company operations the vision to help marketers navigate across & reap the maximum benefits from the ever-dynamic social media jungle.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Here’s how: They clearly define their target audience and quickly segment their site visitors by using common industry classifications. Here are four EPC companies that I looked at and their sales figures: Jacobs Engineering Group Inc.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Here’s how: They clearly define their target audience and quickly segment their site visitors by using common industry classifications. Here are four EPC companies that I looked at and their sales figures: Jacobs Engineering Group Inc.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Vidyard

FEBRUARY 10, 2021

Social Media Break the interview video into small segments to share on social media with a call to action pushing to your player or landing page where the longer version lives. It’s from 2009, but her advice still rings true. Make sure they’re relevant. They aren’t going to provide any value for your viewer.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Webbiquity

FEBRUARY 14, 2010

Sending them more junk—information they can’t use or that isn’t relevant to them—makes your company look out of touch and reduces your ability to get the sale. Note: this post was originally published on the WebMarketCentral blog in September 2009. Prospective buyers are overloaded with information. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Smashmouth Marketing

MAY 29, 2009

Our benchmark data shows that marketing contributes between 18 and 34% of the sales pipeline depending on segment. As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Our benchmark data shows that marketing contributes between 18 and 34% of the sales pipeline depending on segment. As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Buzz 100

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. to segment and target relevant markets. March 20, 2009 1:17 PM Kenji said.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Martech Advisor

DECEMBER 6, 2019

This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? For example, did you know that Facebook turned profitable in 2009?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is anyone looking disengagement as an opportunity or is it all about simple projected segmentation?

Social Media 123

Social Media Work Management Marketing Management Media 123

Adobe Experience Cloud Blog

JULY 7, 2010

This means email marketers must rely on smart segmentation, intelligent content strategy and the discipline to match message cadence to the needs of different subscribers. . Customize the sale for key segments, even if that means just changing the subject line or which content is at the top. . Mailbox providers like Yahoo!

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. It works for our customer segment, with over 120 implementations to-date. The technology appears useful at both ends of this spectrum. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Write articles for the different types of customers that are relevant for each of your vertical markets 8. 90 Tips To Make Your Blog Rock 1. Write about industry News – whats happening this week, this month 2.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40