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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. IT was already on the scene with Web 2.0 Let me explain ….

CMO 100
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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. IT was already on the scene with Web 2.0 Let me explain ….

CMO 100
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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100
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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

I have always found him an engaging, insightful, and a personal inspiration to many. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0 is called Sales 2.0 Gerhard : Sales 2.0 Gerhard : Sales 2.0 Mike : The 2.0

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

I have always found him an engaging, insightful, and a personal inspiration to many. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0 is called Sales 2.0 Gerhard : Sales 2.0 Gerhard : Sales 2.0 Mike : The 2.0

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Erik Bower , Co-founder, Marketbright.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.