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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation Blog

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im HOW TO. HOW TO.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Technology or business magazines – 66%. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” Blogs – 24%.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

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World Wide Rave – Works!

Buzz Marketing for Technology

Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways? If you think about the last few products you purchased. Did you see an ad on TV?

What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But this year is going to make last year look like I was slacking off ….

Finally! A B2B social media success story

grow - Practical Marketing Solutions

The oddball humor of the contest gave it a great buzz and more – web traffic more than doubled and the company gained more than 100 new inbound links. Recycler Recycler magazine did an internet TV special about the contest as well as an article which was the most-read topics on the site for several weeks. The submissions can be found here and they are hilarious.  New business.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

« Podcast: Tradeshow and Event Marketing with Ruth Stevens | Main | Avoid wasting your Pay-Per-Click lead generation budget » E-mail and the phone have high response rates, DMA report finds BtoB Magazine points out some interesting findings in the DMA 2006 Response Rate Trends Report which includes data for more than 1,500 campaigns received in 2004, 2005 and 2006.

Why You Need a Branded Content Tool of Your Own

Junta 42

Free tool to analyze your "buzz" effect over 16 different social media sources. If I'm a printer, I'd create a "design your own magazine cover" tool. I love branded content tools and applications. If you aren't thinking about creating one, you need to be.now! What is a branded content tool? Simply put, it's an online application that comes from a brand (i.e., Kraft) that solves a very simple problem or is incredibly helpful.    Most times, it's free as well. Why create a branded content tool/app? Here are a few of my favorites.

Marketing Automation Weekly Wrap-up - 2009/08/17

Digital Body Language

Scott Gillum ( LinkedIn ) from B2B Sales & Marketing Knowledge Sharing thinks about the future of articles in print publications and magazines as the formats, lengths, and chaotic flows of Twitter, blogs, and online communication become more mainstream: [link] Scott Brinker ( @chiefmartec ) from the Chief Marketing Technologist Blog with a thought provoking piece on the changing nature of branding in a social media world. Some great posts last week from the marketing automation and B2B marketing blogging community. I've enjoyed a lot, so it's hard to pick out just 10 as favorites.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! Tags: Personal Branding Social Networking Blogging Buzz Marketing And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Junta 42

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.    It's just one of those custom magazines that I like to keep around and refer to on occasion.  fyi, thinkMoney won "Best New Magazine" for the CPC Pearl Awards in 2008.) If you think that custom print magazines don't work anymore because of the web, think again. Joe: Kevin.before we get into your custom magazine project, let's have your take on the content marketing industry? Here's some of the highlights from our Q&A.

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation Blog

« Article: Why Most B2B Websites Fail To Convert Sales Leads | Main | Using White Papers for Lead Generation » Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books Ellis Booker, editor of BtoB Magazine, posted a short list of five of the best marketing books published in the past 12 months, as well as a couple due out imminently.

Best Social Media Stats and Market Research of 2009

Webbiquity

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches. Which segments generate the most social media buzz? For companies, email newsletters still rate as the tactic offering the highest tangible improvement (67%) but a whopping 44% – almost double the percentage from 2009 – have discovered that social networks helped increase their online customer engagement. Learn and enjoy! Matt McGee.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

Buzz Marketing for Technology. To stand out, you really have to think and contribute unique ideas. I’ve been blogging for years, beginning when I was at CIO magazine, and I still find it difficult after all these years. In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Monitor. Pick an RSS tool. CMO 2.0 Step 2.

Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation Blog

recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Appending data and information.

Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To. Tom then served Gartner as a Managing VP. Latest Research. They do if they are.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times. Tom then served Gartner as a Managing VP.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Share to Twitter Share to Facebook Share to Google Buzz Labels: Microsoft , ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Market share, and more importantly, MIND share is be gained every day. I’m thinking this was dreamed up in late 2008, early 2009. BY: EVAN WEST May 1, 2009 In a few short months, we will see the same come true in B2B marketing. B2Bbloggers.com is an online magazine for B2B marketers. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? More will be sold.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Magazine. by Green Buzz Agency. by Buzz Marketing for Technology. Adoption soared.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Infographic: Social Media ROI Statistics by Digital Buzz. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” We’re all hungry for data. Marketers, we’re told, need to think like publishers. hours to 6.3 hours.

UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". From here, the company adjusted its content promotion strategy to move away from cooking magazines and focus more on social media and events. Have you ever stopped to think about why you make certain purchases? The L.A.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Don’t Let Legal Keep You Out of Social by Social Media Marketing Magazine. ” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. While certain aspects of social media have stabilized (e.g., And again.

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation Blog

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Ive summarized Kevins three points: Don’t be too Web myopic.

B2B Lead Generation Blog: Macs Tasty Recipe for Lead Generation Success

B2B Lead Generation Blog

« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online. Mac is also an expert that I cite in my upcoming book.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Could you do it with confidence?

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Is It Really All About Relationships? Yes, It Is!

WindMill Networking

My friend and soon-to-be co-author, Ted Rubin , has been using the term the “Return on Relationship ™” since 2009 when he realized this mind shift.  Tweak your efforts — realize that while a magazine ad or TV advertisement lasts weeks or months, you may need to tweak your social media strategy as much as daily if your message is not resonating. Use the tools properly. 

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more.

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation Blog

« Disciplined Lead Qualification improves sales performance | Main | State of the Art Lead Tracking » 10 things marketers will focus on in 2005 Kate Maddox in BtoB Magazine writes, "The pressure to prove the return on marketing investment and the need for corporate accountability are driving many of the key marketing trends for 2005."

B2B Lead Generation Blog: Caution Sales: Hot Leads may burn you

B2B Lead Generation Blog

« Lead Generation via webcasts predicted to grow in 2005 | Main | Disciplined Lead Qualification improves sales performance » Caution Sales: Hot Leads may burn you My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc. , was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads).

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. 30 Beautiful Email Newsletters Design For your Inspiration by Tripwire Magazine. by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Easy Ways to Socialize Your Email by Direct Magazine. Post on Google Buzz. Avoid mistakes that will cost you readers?

Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Excecutive Assessment Tools , Frugalnomics , Pisello , ROI Calculator , Sales Enablement , Sales Tools , SiriusDecisions , TCO Calculator , Value Marketing , Value Selling 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines.

Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.

Tom Pisello

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. This got me thinking. Why not?

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. 2009 Twitter Demographics and Statistics Report by iStrategyLabs. While 28% of U.S.

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B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%).

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Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

B2B Lead Generation Blog

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.