Buzz Marketing for Technology. ve been blogging for years, beginning when I was at CIO magazine, and I still find it difficult after all these years. In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. m going to attempt to explain it by humbly offering my own initiation into social media as a guide. We’ve already mastered the hardest part; the tools are something that anyone can learn. Monitor. Pick an RSS tool.

Scott Gillum ( LinkedIn ) from B2B Sales & Marketing Knowledge Sharing thinks about the future of articles in print publications and magazines as the formats, lengths, and chaotic flows of Twitter, blogs, and online communication become more mainstream: [link] Scott Brinker ( @chiefmartec ) from the Chief Marketing Technologist Blog with a thought provoking piece on the changing nature of branding in a social media world. Some great posts last week from the marketing automation and B2B marketing blogging community. I've enjoyed a lot, so it's hard to pick out just 10 as favorites.