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B2B Lead Generation Blog: Lead Generation for the Complex Sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you have to understand the customer buying cycle? Do you have to understand the customer buying cycle?

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B2B Lead Generation Blog: Sales and Marketing as a Team: Five Tips to Improve Performance

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Focus on the data points you REALLY need to measure in your CRM. Create content thats relevant for each stage of the buying cycle.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Match the content to the prospect’s buying cycle to ensure you can nurture them around the cycle (see below). Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0