Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

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Convince & Convert

FEBRUARY 15, 2010

But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. (For Great article!

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Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Thanks, Mike!

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Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MARCH 4, 2010

Is anyone out there? However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Does anyone care? What’s the Point?

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Convince & Convert

AUGUST 10, 2010

note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. That’s achievable for most small businesses.

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Convince & Convert

APRIL 14, 2010

Instead, he reaches under the bar, and pulls out a Soundog unit. The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question! Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! Tami loritwilliams Great post!

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Convince & Convert

JULY 8, 2010

Now I don’t mean that in the negative, “suck the life out of you” way. If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. March 2009. October 2009. Email is a vampire. So too with email.

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RSS Paid Search Agency Social Media Email Marketing 129