Content Standard

DECEMBER 12, 2018

“You’re basically always catching up just to reach your customers.” Just as marketing influencers are holding more sway in the West, China’s KOLs are the most powerful tool in any marketing kit—so much so that CMOs are focused on KOLs as a key strategic channel for social marketing success in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). Are You and Your Customers Hungry for Social Media? The hard questions about social media for B2B solutions providers , June 11, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 5, 2012

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). Before those came on the scene, how would a CEO actually communicate to customers and prospective customers in a way that was ostensibly authentic and dispersed and widely available?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Online Marketing Institute

NOVEMBER 2, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). Learn more. What Tools Will B2B Marketers Use?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

APRIL 27, 2021

YouTube got started in 2005. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Digital Channels Democratize Media. Consumer marketers used those channels as well but focused much more on broadcast media (radio and TV).

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile). million tweets per day.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100