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B2B Tech Buyers Like Social Media

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Content Marketing. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process.

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Conference Focuses on Making the Most of Customer References

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Content Marketing. White Papers. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. WriteSpark Blog Feeds. White Paper Writer.

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Decision Makers Like Details

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Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.